The book
Startup Engineering for Non‑Technical Founders
Make the technical decisions that take your idea from 0 to 1.
What it is
A field guide, not a coding course.
A practical guide for founders who need to get a technology product built but cannot build it themselves. The book doesn’t try to make you technical — it gives you a way to make good technical decisions.
It follows the five loops between 0 and 1 — Problem → Solution → Product → Market → Fit — one real decision at a time. Every chapter is a question a founder actually faces, answered the same way: the determining questions, the paths honestly compared, what I’d do, and where the advice doesn’t apply.
Inside
Chapters that sound like your week.
- 01How real should my prototype be — and who should build it?
- 02My AI-built prototype works — now what?
- 03Who should build my MVP — and under what agreement?
- 04What goes in — and what gets cut?
- 05How do I know the build is going well?
- 06What happens when it breaks at 2 a.m.?
- 07Is this traction — or founder heroics?
- 08When should technical ownership move in-house?
The book lives at startupengineering.io — the home of the Startup Engineering discipline, frameworks and tools.
Reading it with a real decision in front of you?
That’s what it’s for. And if the decision won’t wait for the chapter — bring it to me directly.